AI Integrated Digital Marketing Course
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Course > Ai Integrated Digital Marketing

Ai Integrated Digital Marketing
Beginners to Advanced in Malayalam

Master the latest AI-powered digital marketing strategies with our comprehensive online course in Malayalam. Learn SEO, social media marketing, content creation, AI automation, data analytics, paid advertising, and more to boost your career or business.

Course Language : Malayalam

 

What you’ll learn

In this course, you will master AI-powered digital marketing skills that are essential for today’s industry. You’ll learn how to leverage artificial intelligence for SEO, social media marketing, content creation, automation, data analytics, and paid advertising.

This course is designed in Malayalam, ensuring that anyone—regardless of age, skill level, or experience—can easily understand and apply these strategies.

Let’s explore the key digital marketing tools and AI techniques you’ll learn in this course.

Module 1: Introduction to Digital Marketing
  • Course Introduction
  • Overview of Digital Marketing
  • Core Marketing Concepts:
    • Target audience
    • Marketing mix (4Ps)
    • Market segmentation
    • Value proposition
    • Competitive analysis
  • Marketing Planning Process:
    • Situation analysis
    • Goal setting
    • Strategy development
    • Implementation
    • Evaluation
  • Customer Journey Mapping: Understanding customer behaviour and touchpoints
  • Importance of Digital Marketing in Business Growth
  • Digital Marketing Channels & Strategies
  • Career Opportunities in Digital Marketing
Module 2: Website Development & Optimization
  • Introduction to Websites & Their Role in Digital Marketing
  • Domain, Hosting, and Website Basics
  • WordPress Website Development (Builder - Elementor)
  • Website Structure & UI/UX Fundamentals
  • Mobile-Friendly & Responsive Design
  • Website Speed Optimization & Performance
  • Introduction to Website Security & SSL
  • Landing Page Creation & Optimization for Marketing
  • Website Analytics & Tracking
Module 3: Prompt Engineering with ChatGPT
  • Introduction to AI and ChatGPT
  • Understanding Prompt Engineering Basics
  • Crafting Effective Prompts for Content Creation
  • Using AI for Website Content & Blogging
  • Using AI for Social Media & Ad Copy
  • Automating Customer Support with AI
  • Enhancing SEO and Keyword Research with AI
  • Ethical Considerations and Best Practices
Module 4: SEO (Search Engine Optimization)
  • What is SEO & How Search Engines Work
  • Overview of Search Engines and Their Role in Digital Marketing
  • Types of SEO
  • Meta Title & Meta Description
  • Keywords and Types of Keywords
  • Keyword Research Techniques
  • Advanced SEO & Technical SEO
  • Website Speed Optimization
  • Schema Markup & Rich Snippets
  • Mobile-First & Core Web Vitals
Module 5: Content Marketing
  • Content Strategy Development: Defining content goals, target audience, and content pillars.
  • Basics of Content Writing & Blogging
  • Creating SEO-friendly Content
  • Content Creation & Curation: Writing engaging and SEO-friendly content.
  • Blogging Platforms and Monetization
  • Guest Blogging and Outreach Strategies
  • Content Promotion & Distribution: Sharing content across various channels.
  • Content Calendar & Workflow Management.
  • Content Marketing Analytics: Measuring content performance and ROI.
Module 6: Social Media Marketing (SMM)
  • Basics of Social Media Marketing
  • Facebook Marketing Overview
  • Instagram Marketing Techniques
  • LinkedIn Marketing & B2B Lead Generation
  • Twitter & Pinterest Marketing
  • WhatsApp Marketing & Automation
  • Introduction to Email Marketing
  • Influencer & Viral Marketing
  • Working with Influencers for Brand Growth
  • Creating Viral Content & Campaigns
Module 7: Facebook Advertising & Campaign Management
  • Introduction to Facebook & Instagram Advertising
  • Setting Up Business Manager & Ad Accounts
  • Understanding Facebook Ad Policies
  • Facebook & Instagram Ad Formats & Objectives
  • Audience Targeting & Custom Audiences
  • Retargeting & Lookalike Audiences
  • Budgeting & Bidding Strategies
  • A/B Testing & Performance Optimization
  • Facebook Pixel & Conversion Tracking
  • Advanced Facebook & Instagram Ad Strategies
Module 8: Social Media Advertising (Paid Promotions)   
  • Introduction to Social Media Ads (Excluding Facebook & Instagram)
  • LinkedIn Ads & B2B Lead Generation
  • Twitter & Pinterest Ads
  • Budgeting & Bidding Strategies
  • Performance Tracking & Optimization
Module 9: Google Ads & Pay-Per-Click (PPC)   
  • Introduction to Google Ads: Search, Display, Video, and Shopping campaigns.
  • Keyword Targeting & Match Types: Reaching the right audience with relevant keywords.
  • Ad Copywriting & Optimization: Creating compelling ads that drive clicks.
  • Landing Page Optimization for PPC: Improving conversion rates for paid traffic.
  • Google Ads Budgeting & Bidding Strategies.
  • Performance Tracking & Optimization: Analyzing campaign performance and making data-driven decisions.
Module 10: Email & Affiliate Marketing   
  • Basics of Email Marketing
  • Creating Effective Email Campaigns
  • Understanding Affiliate Marketing
  • How to Monetize Through Affiliates
  • Marketing Automation
  • Introduction to Marketing Automation Tools (HubSpot, Mailchimp, etc.)
  • Automating Email & Social Media Campaigns
  • Lead Nurturing with Automation
Module 11: E-Commerce & Marketplace Marketing   
  • Selling on Amazon, Flipkart & Shopify
  • Google Shopping Ads & Product Listing Ads (PLA)
  • Conversion Optimization for E-commerce
Module 12: Funnel Building & Conversion Rate Optimization (CRO)   
  • Customer Journey & Sales Funnel Creation: Mapping the customer journey and designing effective sales funnels.
  • Landing Page Optimization: Designing high-converting landing pages.
  • A/B Testing & Multivariate Testing: Testing different versions of landing pages and ads to improve conversion rates.
  • User Experience (UX) Considerations for CRO: Optimizing the user experience to improve conversions.
Module 13: Analytics & Performance Tracking   
  • Google Analytics Overview
  • Tracking User Behavior & Conversions
  • Setting Up Goals & Reports
  • Data-Driven Decision Making
Module 14: Local SEO & Google My Business Optimization   
  • Optimizing Google My Business (GMB)
  • Local Citations & Reviews
  • Hyperlocal Targeting Strategies
Module 15: Marketing Automation & Workflow Integration   
  • Introduction to Marketing Automation
  • Overview of Automation Platforms (Pabbly, Zapier, Integromat)
  • Automating Lead Generation & Follow-Ups
  • Workflow Automation for Social Media & Email Marketing
  • CRM Integration & Automated Customer Engagement
  • Connecting Multiple Platforms for Business Growth
  • Case Studies & Real-World Implementations
Module 16: Mobile Marketing   
  • Mobile-First Indexing & Mobile UX: Optimizing websites and content for mobile devices.
  • Mobile Advertising Strategies: Reaching mobile users with targeted ads.
  • App Store Optimization (ASO): Optimizing mobile apps for discoverability in app stores.
  • SMS & Push Notification Marketing: Engaging mobile users with targeted messages.
  • Location-Based Marketing: Targeting mobile users based on their location.
Module 17: Online Reputation Management (ORM)   
  • Monitoring Online Conversations: Tracking brand mentions and online reviews.
  • Responding to Reviews & Feedback: Addressing customer feedback and resolving issues.
  • Building a Positive Online Reputation: Creating positive content and engaging with influencers.
  • Crisis Communication: Managing online reputation during a crisis.

Instructors

Rijin James

Akhil M

Digital Marketing Expert & Trainer

Akhil M is a highly skilled Digital Marketing Trainer and Analyst with expertise in SEO, SEM, digital advertising, and data analytics. With extensive experience in mentoring and training aspiring marketers, he is passionate about helping learners master modern digital marketing strategies.

John Doe

Rijin James

Digital Marketing Strategist

I’m Rijin James, Founder of Diginet Online School, with 8+ years of experience in WordPress development, Facebook Ads, content creation, automation, and more. I’m passionate about mentoring and helping marketers and business owners master AI-driven digital strategies through practical, hands-on training.

Jane Smith

Akhil Vijayan

AI & Automation Specialist

Akhil Vijayan is a content creator and digital expert with 8+ years of experience in WordPress development, automation, and AI tools. He specializes in AI-driven content creation, workflow automation, and digital strategy, helping businesses and individuals stay ahead in the evolving digital landscape. His practical training approach ensures learners gain real-world, hands-on experience to enhance efficiency and productivity.

Who this course is for:


  • Individuals who want to start a career in digital marketing but don’t know where to begin.
  • Malayalam-speaking learners looking for a structured and practical learning experience.
  • Entrepreneurs and business owners who want to grow their brand using AI-driven marketing strategies.
  • Freelancers and job seekers looking to gain high-demand digital marketing skills for better career opportunities.

Get Started Now

Start your journey in AI-driven digital marketing and master SEO, social media, and automation.

₹ 9999/-


This course includes:

  • Recorded + Live Sessions
  • Lifetime Unlimited Access
  • 100% Placement Assistance
  • Personal Mentor Support
 
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